In relation to paragraph 5 above, SYL may process and combine information about your online navigation (clicks and views), your interactions with SYL, your online purchases, your settings on the Website, your browser settings, your location, and your contact details. In addition, SYL may build a profile of your interests and match this with your other online information (for example by using Facebook or Google Custom audience services to the extent allowed under applicable law) in order for SYL to use different channels for relationship management and marketing of SYL products and services to you via e-mail, direct mail, social media or online advertising which may include personalising marketing content and offers, in particular when SYL uses data management platforms, so that these are tailored to your preferences.